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Once upon a time, Muine was an isolated stretch of sand. But it was too beautiful to be ignored. Times have changed and it is now a string on of resorts, expanding in number every year. However, the beach retains much of its charm and the resorts are, for the most part, mercifully low-rise, set amid pretty gardens by the sea. The original fishing village is still here, but tourists outnumber locals these days. Muine is definitely moving up-market, as more exclusive resorts open their doors, complemented by swish restaurants and swanky shop, but there is still a surfer vibe to the town.

Muine is the adrenalin capital of southern Vietnam. There’s no scuba diving or snorkeling to speak of, but when Nha Trang and Hoi An get he rains, Mui Ne gets the waves. Surf’s up from August to December. For windsurfers, the gales blow as well, especially from late October to late April, when swells swell stir thanks to the Philippine typhoons. Kite surfing has really taken off and the infinite horizon is often obscured by a pair of pair of dangling legs flapping in the breeze. If this all sounds too much like hard work you can simply lounge around on the beach, watching others take the strain.

Mui Ne sees only about half the rainfall of nearby Phan Thiet. The sand dunes help protect its unique microclimate, and even during the wet season (from June to September). Rains tend to be fairly light and sporadic.

One major problem the area faces is the steady creep of coastal erosion. Many resorts have almost completely lost their beaches and rely on sandbagging to keep the little they have left. On the plus side, it’s almost impossible to get in Mui Ne, as everything as spread out along a 10km stretch of highway. Most accommodation lines the beach side, while restaurants and shops flank the other.