Ho Chi Minh city was once again announced with the prestigious title “Asia’s Leading MICE Tourism Destination” at the 2023 World MICE Awards gala ceremony held in Berlin, Germany on March 6, 2024. It marked the fourth straight year the city achieved this award. 

Mrs. Bui Thi Ngoc Hieu, Deputy Director of Ho Chi Minh City Department of Tourism, at the award ceremony 2024

The accolade was accepted by Mrs. Bui Thi Ngoc Hieu, Deputy Director of Ho Chi Minh City Department of Tourism, at the award ceremony this year. The recognition honors the city’s position as a leading MICE (meetings, incentives, conventions, and exhibitions) tourism destination, reinforcing its international appeal and capabilities.


Expressing her vision for the city’s future in the MICE industry, Mrs. Bui Thi Ngoc Hieu stated, “It is with immense pride that we accept this award, a recognition of our city’s ambition and dedication. By 2030, we aspire to make Ho Chi Minh City aims to become the top-of-mind Asian destination for vibrant urban tourism under the theme “Open – Youthful – Vibrant – Exciting – Futuristic”. This accolade at the World MICE Awards is a significant milestone on our path towards this goal, affirming the international community’s confidence in our capabilities and vision.”


The southern Vietnamese metropolis was also proudly named the annual award in 2020, 2021, and 2022.

Ho Chi Minh city as a unique destination with rich cultural heritage, a key regional and global MICE tourism hub in Asia

The World MICE Awards 2023 Gala Ceremony was an event celebrating global excellence in the MICE industry, acknowledging those who present significant achievement and innovation. Ho Chi Minh City’s continuous recognition at these awards affirms its blend of modern infrastructure, rich history, and cultural diversity, making it an ideal venue for international MICE events. Furthermore, the recognition of Vietnam Airlines as ‘Asia’s Best MICE Airline’; Vietravel as ‘Asia’s Best MICE Organiser 2023’, contributes the country’s achievements by highlighting the comprehensive MICE offerings of Vietnam.

The awards result from a year-long search for the world’s top MICE brands, with winners determined through votes from industry professionals and the public. Ho Chi Minh City’s consistent recognition is a testament to its enduring appeal and effectiveness in hosting significant international MICE events.

Additionally, Mr. Graham Cooke, founder and president of the World Travel Awards, praised Ho Chi Minh City’s achievements: “Ho Chi Minh City is an exceptional example of how rich history and culture can merge with a progressive outlook to create a vibrant cosmopolitan destination. Vietnam’s positioning as a dynamic and appealing destination within Asia, and its trajectory towards becoming a global tourism hub, heralds a new era of growth. The country is attracting an increasing number of brands and tourism developments, poised for an exciting future in the global tourism and MICE sectors.”

With its vision to become a global tourism hub, HCM City will attract companies and world class brands to develop into a regional and global MICE tourism center, he said.

Ho Chi Minh City’s Department of Tourism remains committed to enhancing its MICE infrastructure and services, aiming to attract more international events and further solidify its position as a leading destination in the region and the world.

The fact that Vietnam continuously receives leading regional and international awards from prestigious world award organizations shows that Vietnam’s tourism is making a good impression. This also provides favorable conditions to contribute to promoting the image of safe, friendly, hospitable and quality Vietnam tourism to world friends, contributing to the recovery and development of tourism once more.

The World MICE Awards is an esteemed annual ceremony recognizing outstanding destinations, hotels, airlines, venues, and specialized MICE tourism service providers.

It is an integral component of the prestigious World Travel Awards series.